Growing up in rural Pennsylvania makes one intimately familiar with tools and machinery that can rip through wood like Angelina rips through relationships. The coolest of them all is the brand Stihl and it’s extensive line of chainsaws. Stihl is a great name and looks great rendered in the all caps italic block type of its logo. And the generous use of ’signal orange’ in the Stihl graphics and on Stihl equipment (real men wouldn’t call a chainsaw a ‘product’) is immediately recognizable and get’s the blood flowing.
The missed opportunity here is in the Stihl line of branded clothing. T-shirts and button shirts done in the boringly typical drab browns and denims with a little orange logo. Stihl has the goods to parlay their brand into popular culture much like Dickies did with the 90’s grunge scene or John Deere has done with ironic hipsters. Why not bold orange shirts or jackets with liberal doses of that powerful logo? No self-aware street wear fashionista would be without it.
Overall though, the Stihl brand is a beauty and has the power to make even wimps feel like real men as they trim the hedges.