lovegrove & repucci design blog
         
 
  Gas Up The Motorino Bambina
Category: Branding
Date:  2005 29 December
Author: Demian Repucci

     
logo We silly ‘Americani’ don’t get much exposure to Agip Petroli unless we do the ‘Wine Tour of Tuscany’ package vacation that Bob in Accounting just went on with his wife where they had such a great time what with the great food and great wine and charming villas and all. Which is a shame. A shame not because Bob posts on the office email all the photos of he and his wife in their matching track suits sitting in Italian countryside trattorias getting the waiter to take their picture which is either off-center or blurry because the waiter is too busy rolling his eyes to focus on using the camera correctly. No. It’s a shame because the Agip logo of the fire breathing six-legged dog is so great.
logo There is a lovely little write-up on the Agip website about the storied logo and how it developed into what we see today.


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